Year
2023
Client
David Piagure
Category
FILM / COLOR GRADE
Product Duration
3 - 4 Weeks
LUX explores the intersection of design, branding, and cinematography — drawing from high-end campaigns, editorial lighting, and luxury aesthetics. The grading process began with studying moodboards, reference palettes, and brand identity guides to ensure every frame aligned with the project’s visual strategy.
The grading style emphasizes clean highlights, controlled contrast, and tonal harmony. With restrained saturation and carefully sculpted midtones, LUX allows the subject to shine through intentional minimalism. The gallery layout mirrors this approach, using whitespace and high-resolution frames to elevate the work and give it room to breathe.
Built on calibrated hardware and optimized pipelines, LUX delivers visual consistency across all platforms — from digital campaigns to in-store displays. The project was managed using collaborative review tools, ensuring creative alignment from offline edit to final export. Each grade was crafted to reflect brand sophistication and narrative clarity.
At its core, LUX is about simplicity with depth. Every detail — from a delicate skin tone roll-off to the balance between product and shadow — is treated with care. This project is a showcase of how color grading can be invisible and powerful at the same time, supporting the story without stealing the spotlight.
